6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel connected to your brand employment and employment sense that companies understand them as individuals. So how can employers stand out from the crowd? Employers must be proactive in their approach to drawing in prospects, and recruitment marketing is the solution

Recruitment marketing is a fairly new method to attract prospects, both passive and active, to your business. It includes embracing the exact same principals and strategies used by marketing to attract candidates and increase brand awareness. Some examples of marketing practises now being utilised by HR teams consist of: list building, SEO, guerrilla marketing, social advertising, personalised prospect journey and material creation.

According to SHRM, companies that include recruitment marketing into their hiring technique can produce three times more applicant leads than those who do not – leading a 100% higher close rate on applicants. Additionally, recent research study by Allegis discovered that running a recruitment marketing project can conserve companies up to 40% on overall talent expenses. On top of these cost savings, recruitment marketing increases company brand and draws in an approximated 50% more qualified candidates.

It’s remarkable to see how a deep understanding of your candidates can lead to campaigns that inspire them to do something about it. We’ve assembled a list of six of our favourite innovative recruitment projects that you can take motivation from for your next recruitment marketing campaign. These campaigns pressed the limits of traditional job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most proficient salesmen in business, Ogilvy, one of the worlds most popular ad agency, ran an imaginative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in combination with their YouTube channel. Here they welcomed the prospective prospects to movie themselves selling a brick. The prize? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing projects.

They are a fantastic method to draw in enthusiastic applicants as well as acting as an initial screening test. Companies might ask prospects to resolve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 perplexing billboard. This marketing project was an excellent success for Google and made high praise online within mathematical and forums – even before Google was referred to as the brains behind the operation.

The billboard, employment placed in Silicon Valley, provided a complex mathematical equation to passers-by and challenged those who believed they were wise enough to solve it. Once resolved, the formula exposed a website URL (www.7427466391.com) that the solver need to check out.

Those clever enough to fix the signboard puzzle were offered one final puzzle as soon as on the website.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re happy you’re here. Something we discovered while constructing Google is that it’s much easier to find what you’re looking for if it comes trying to find you. What we’re looking for are the very best engineers worldwide. And here you are.”

The signboard was an appealing method to attract some of the most intelligent minds to Google. Google grouped this candidate swimming pool into passionate ‘issue solvers’ – a highly well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the task of working with 100 workers. To fill this high number of positions, they had to believe huge. IKEA’s outside package thinking caused a great “inside the box” solution.

IKEA decided to target those who they understood currently liked IKEA by putting ‘profession instructions’ inside package of IKEA products for consumers to find upon opening their item. The guidelines mirrored their popular assembly directions, advising consumers on how to “assemble your future”.

The project was a huge success, and customers adored it. Countless consumers applied, and IKEA employed 280

employees who admired the IKEA brand. The reason for the success of the campaign was not just down to its imagination but likewise due to the fact that it talked to IKEA’s existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project successfully gotten in touch with candidates in a customised method, in their own homes just as they’re focused on assembling their brand-new furniture.

Volkswagen: A Surprise Message

When Volkswagen needed to hire skilled mechanics, they thoroughly thought about where this target market hung out so that they could interact their recruitment message successfully.

Volkswagen picked an obvious however uncommon positioning, the undercarriage of cars and trucks in requirement of repair. Volkswagen deliberately distributed faulty cars with the message hidden below to service centres across Germany in anticipation of attracting experienced staff members.

Volkswagens campaign was a great success, and they employed many skilled mechanics while validating themselves as an innovative and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to bring in enthusiastic trainees to their business. They reached students by going to the one location guaranteed to have trainees around, campuses at several Swiss universities.

McKinsey delivered pencils with comically extended erasers. Printed on the side of the pencil was a message that read “We’re trying to find trainees who aren’t satisfied with simply any service. www.McKinsey.ch.”

The campaign’s aim was to pre-filter candidates by drawing in those that aren’t satisfied with simply any service and wonder innovators. The pencil twisted the guidelines of advertising, and it’s basic message resonated with many, causing high-quality graduate hires at McKinsey.

Just like this pencil, recruitment marketing projects don’t have to be costly, and business can state a lot in only a basic declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and they publish content two times a day – sometimes more. They share material that prospective employees can connect to and feel influenced by, such as individual employees accomplishments, days in the life of an employee and basic day to day updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that prospective workers can build a genuine connection with the brand. They achieve this by permitting called employees to answer any questions on the professions page from the business profile. Marriot also uses a chat service to those wanting to discover more about life at the business and advice on how they can successfully request a position.

Marriotts technique shows you do not require extraordinary out of the box believing to get in touch with candidates. There are a myriad of ways your company can approach your recruitment project. Marriott’s method is basic, and any business can imitate this method and achieve the same success. Have a designated location where you share insights on life at your company and most notably, employment listen to possible candidates and react to their concerns quickly and efficiently.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the finest experience possible and you have time to focus on what matters, your individuals. Find out more about us here.